Sales Training

Sales Training?

Induction training is a great way to integrate your new starters to the culture of your organisation, here’s how to get it right.
Induction training is a crucial step in ensuring that new employees settle into their roles effectively and feel connected to the organisation from day one.
A well-structured induction programme not only boosts productivity but also significantly impacts employee retention.
In fact, studies show that organisations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.
This highlights the importance of investing in quality induction training to set new starters up for long-term success.

Did you know that 76% of HR professionals worldwide believe that onboarding, induction training is underutilised in their company?

Alex Maria

When the UK economy reports losing £340 billion ($408 billion) because of disengaged employees every year, we can’t say we’re particularly surprised..

What is covered in Sales Training?

Company orientation: Introduction to the organisation’s history, mission, vision, values, and structure.
Workplace policies: Explanation of health and safety protocols, code of conduct, HR policies (e.g., attendance, leave policies).
Job-specific training: Guidance on how to use specific tools, systems, or technologies required for the role.
Introduction to team: Meet-and-greet sessions with colleagues, supervisors, and key team members.
Administrative tasks: Completion of formalities such as signing contracts, setting up workstations, and configuring necessary accounts or devices.

How does Sales training benefit your new starters?

Induction training offers numerous benefits for both new employees and the organisation as a whole.

By providing a comprehensive introduction to the company and their role, new starters can quickly adapt, feel supported, and become productive members of the team.

A well-structured induction programme can improve employee retention and overall job satisfaction, making it a vital investment for long-term success.

Here are some other key benefits for your employees:

Smooth transition

Induction training helps new employees adjust to the company’s environment and culture, making the transition much smoother.

Clear expectations

It ensures that new starters understand their responsibilities, job role, and what is expected of them, reducing uncertainty and confusion.

Increased confidence

By providing the necessary knowledge and skills, induction training boosts the confidence of new employees, enabling them to perform their tasks more effectively.

Familiarisation with company policies

New employees become aware of important policies and procedures, including health and safety, which helps prevent any misunderstandings or mistakes early on.

Building relationships

Induction introduces new starters to their colleagues and teams, fostering a sense of belonging and encouraging early relationship building within the organisation.

Boosted productivity

Properly structured induction training enables new employees to become productive faster, as they are well-equipped to handle their roles with a solid foundation of knowledge and support.

How does Sales training benefit
your organisation?

We’ve covered the benefits for your employees. Now, let’s go through some key benefits of induction training for your organisation.

Improved employee retention

Induction training helps new employees feel welcomed and supported, reducing the likelihood of early turnover. When employees feel valued from the start, they are more likely to stay with the organisation long-term, saving on recruitment and training costs.

Enhanced productivity

By equipping new starters with the skills, knowledge, and resources they need from day one, induction training enables them to contribute to the organisation more quickly. This results in a shorter learning curve and faster productivity gains.

Consistency in company culture

Induction training reinforces the organisation’s values, mission, and culture. It ensures that all employees, regardless of their role, align with the company’s ethos, helping to maintain a consistent organisational culture.

Reduced mistakes

When new employees are made aware of key policies, procedures, and regulations, including health and safety protocols, this reduces the likelihood of costly mistakes or accidents. Proper training ensures that employees follow best practices from the start.

Better employee engagement

An effective induction programme helps new employees feel part of the team and builds engagement from the outset. Engaged employees are more motivated, contribute positively to the workplace, and are more likely to go the extra mile.

Stronger team dynamics

Induction training facilitates early introductions between new starters and their colleagues, encouraging collaboration and communication. This helps foster strong working relationships and a cohesive team environment.

How does Sales training benefit
your organisation?

Improving your induction training is key to ensuring new employees have a positive and productive start.

By refining your approach, you can make the process more engaging, personalised, and effective, helping new starters settle in quickly and confidently.

Personalise the experience

Tailor the induction programme to individual roles and departments. This ensures that each new starter receives relevant information and training specific to their job, making the experience more meaningful and effective.

Use a structured approach

Create a clear and organised induction plan that covers all essential areas, such as company culture, job responsibilities, and policies. A structured approach ensures that no critical information is missed, and new employees feel confident in their role.

Incorporate technology

Utilise digital tools such as online training platforms, interactive videos, and e-learning modules to make the induction process more engaging. Technology can streamline the process, making it easier for new starters to access information and complete tasks at their own pace.

Assign mentors or buddies

Pair new employees with experienced colleagues who can act as mentors or “buddies”. This support system helps new starters feel more comfortable, provides guidance, and allows for informal learning about the company culture and practices.

Provide regular feedback

Encourage two-way communication by seeking feedback from new starters on the induction process and providing feedback on their progress. This helps identify any areas for improvement and ensures that the induction is meeting their needs.

Involve senior leadership

Having senior leaders or managers participate in the induction process shows new employees that the organisation values them. It also helps communicate the company’s vision, goals, and strategic direction directly from leadership.

Focus on cultural integration

Include activities that help new starters understand the company’s values and culture. Encouraging early social interactions with colleagues and team members helps foster a sense of belonging and creates stronger connections.

Break it down into manageable sessions

Instead of overwhelming new employees with all the information at once, break the induction programme into manageable sessions spread over the first few weeks. This allows new starters to absorb information more effectively and reduces the chances of them feeling overwhelmed.

By implementing these strategies, organisations can make their induction training more effective, engaging, and beneficial for both new employees and the company.